What psychological color triggers can be used in display ad creatives to drive ctr high?

Brajet

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I've been experimenting with colors in my display ad creatives lately. I played around with reds, blues, and yellows to see how they influence user reactions. I designed several ads using these colors in different ways and tracked how they performed.

I noticed some colors seemed to grab attention faster while others created a calmer vibe. I switched up the shades and placements to test their impact on clicks. This process showed me how color choices can subtly affect user behavior.

What psychological color triggers can be used in creatives to drive CTR high?
 
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