A significant percentage of display ad impressions—estimated between 40% to 60%—are shown on pages that are not contextually targeted. This happens when advertisers rely on audience targeting methods like behavioral, demographic, or retargeting strategies rather than aligning ads with page content. While these methods can be effective, they often disregard the relevance of the surrounding content, leading to lower engagement and potential brand safety concerns. Contextual targeting, which aligns ads with page topics, has seen renewed interest due to privacy regulations and cookie deprecation. Despite this, many campaigns still prioritize reach and audience data over contextual relevance. As a result, a large portion of impressions miss the opportunity to connect with users in a meaningful, content-aligned environment. What do you make of this?
What % of display ads impressions are shown on pages that are not contextually targeted for affiliate offers?
- Thread starter Brajet
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