What are the common things people don't know in SEO?

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btaliat

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Search Engine Optimization is not just a destination but a journey, meaning it is a means to an end. Unfortunately, people are not aware of some things about it. For instance, only few know how difficult it may be to get successful in SEO. Because of its competitive nature, it becomes so hard getting successful in it.

Also, because of Google's incessant update, one needs to stay updated to be successful in SEO. What are other common things people don't know in SEO?
 
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