Webuyanycar Affiliate Program Review

The webuyanycar.com Affiliate Program, hosted on Webgains, presents a high-value opportunity for UK-based publishers, bloggers, and comparison websites in the automotive or personal finance space. As the UK’s largest car buying service, webuyanycar.com brings massive brand recognition, a proven customer base of over 2 million, and a streamlined customer journey that’s built for conversions. If your audience includes car owners looking to sell, this affiliate program can be a strong revenue source.

Simple, Trusted Customer Process

The appeal of webuyanycar.com lies in its quick, three-step selling process. It eliminates the stress of private sales and part-exchanges by offering online valuations and branch-based transactions, making it a favorite among users who want speed and simplicity. This ease of use increases the likelihood that your referred users will follow through—critical for CPA-based programs.

High CPA Commissions for Qualified Leads

Affiliates earn between £20 and £80 CPA for each car successfully sold through a referred appointment. This is a generous payout structure, especially considering that the action required—booking and completing a sale—is highly specific and intentional. While the program does not pay on clicks or basic form fills, it rewards high-quality traffic with meaningful commission potential.

Affiliate Terms and Cookie Policy

The program does come with strict qualification criteria:

• Only new users (not active with webuyanycar in the past 90 days).
• Appointment must be booked within 24 hours of clicking your affiliate link.
• The car must be sold within 7 days, but not in the first 24 hours.
• Final validation is conducted weekly by the webuyanycar internal team.

While the 24-hour cookie window is short, this program is well-suited for affiliates who specialize in comparison tools, email remarketing, or content that drives immediate action. The manual approval process also ensures only quality partners are onboarded, helping maintain conversion rates and brand integrity.

Marketing Support

Affiliates receive regularly updated banners and creatives that align with other channel marketing activity. This ensures consistency in messaging and helps boost performance, especially when combined with seasonal campaigns or vehicle depreciation cycles.

Final Verdict

The webuyanycar.com Affiliate Program is a performance-focused, high-reward opportunity for UK affiliates with car-selling audiences. While the narrow cookie window and validation rules require strategic promotion, the strong CPA payouts and well-established brand reputation make this program an excellent fit for publishers who can drive motivated, ready-to-sell traffic. If you’re targeting car owners looking to sell easily, this is one affiliate program that can truly pay off.