Why Partner with REI?
REI isn’t your average retailer. Since 1938, REI has served as a mission-driven cooperative dedicated to helping people experience the transformational power of nature. The co-op model means that profits are reinvested into the community and the outdoors—not shareholders—making REI a brand that aligns with ethical and sustainable values.
By becoming an affiliate, you join a movement that champions accessibility, representation, and inclusivity in the outdoors, while helping others discover products that enable adventure and connection with nature.
Key Affiliate Program Benefits
The REI Affiliate Program provides a robust set of tools and benefits that make it ideal for creators in the travel, adventure, and outdoor lifestyle niches:
Competitive Commission Rates: Earn commissions on sales from REI.com, REI.com/OUTLET, and REI.com/USED.
Membership Earnings: Receive additional commission for every new $30 REI membership you refer.
High Average Order Value: With an AOV of $160+, affiliates have strong earning potential per conversion.
Daily-Updated Product Feed: Access a top-rated data feed with current product info, inventory, images, and URLs.
Weekly Marketing Assets: Receive seasonal banners, text links, and updates through newsletters—helping you stay aligned with promotions and new product launches.
Exclusive & Branded Products: Promote REI Co-op’s exclusive line of gear, apparel, bikes, and e-bikes, along with premium outdoor brands your audience already knows and loves.
Final Thoughts
REI’s affiliate program blends strong earnings potential with a mission-driven brand identity, making it an ideal partnership for affiliates who care about sustainability, community, and the outdoors.
Whether you're a nature enthusiast with a blog, a YouTuber sharing trail tips, or an influencer promoting ethical consumerism, REI Co-op offers the tools, products, and purpose to fuel your content—and your revenue.