Pushub.net is a prominent push notification advertising platform that caters to both publishers and advertisers. With its extensive reach and advanced optimization tools, it offers a compelling option for those looking to leverage push notifications for monetization or campaign execution.
- Daily Impressions: Over 150 million
- Unique Users: Approximately 23.7 million daily
- Global Reach: Active in over 220 countries
- Direct Partners: 13,000+
- Traffic Cost: $0.01 per click (CPC model)
Pushub operates on a CPC prepayment model, making it accessible for advertisers with varying budgets. Its traffic is sourced from a proprietary ecosystem, including content sites like Newsvot, Cryptovot, and Funnyvot, ensuring high-quality and engaged audiences.
Publisher Monetization
Publishers can monetize their traffic through Pushub by integrating push notification ads into their websites or applications. Key details include:
- Minimum Traffic Requirement: 100,000 monthly visitors or 300,000 monthly pageviews
- Revenue Share: Publishers can expect a flat or tiered revenue share of 70-85%, depending on their traffic volumes and services offered
- Payment Methods: PayPal, Wire Transfer, Cryptocurrency, Capitalist, Paxum
- Payment Terms: Net 60 basis
With these terms, publishers can effectively monetize their traffic while maintaining a significant share of the revenue.
Advertiser Campaigns
For advertisers, Pushub provides a self-serve platform with advanced targeting and optimization features:
- Ad Formats: Push Notifications, Popunder, Native, Banner
- Targeting Options: Device, Browser, Carrier, OS, Country, Language, Retargeting
- Optimization Tools: AI Optimizer, CPA Goal Optimization, Hourly User Age Optimization, Creative Insights
- Pricing Plans:
- Self-Serve: $200 initial pre-paid budget
- Managed: $1,000 initial pre-paid budget, includes dedicated support and advanced optimization
- Agency: Custom pricing for large-scale campaigns
These features enable advertisers to run targeted and optimized campaigns, maximizing ROI.
Performance & Analytics
Pushub offers comprehensive analytics and reporting tools to help advertisers track the success of their campaigns, analyze performance, and pivot strategies for success. Key metrics such as delivery rates, open rates, and conversion rates are accessible.
Additional performance-optimizing features include a Traffic Estimator Tool that helps estimate potential costs for clicks across various locations and ad types, and an AI Optimizer Tool that automatically adjusts bids to maximize ROI. To access full optimization capabilities, advertisers need to be Managed or Agency Partners and implement postback Pixel (S2S) integration.
Final Verdict
Pushub.net stands out as a robust platform for both publishers and advertisers. Its extensive reach, advanced optimization tools, and flexible pricing plans make it a valuable choice for leveraging push notification advertising. Whether aiming to monetize traffic or run targeted campaigns, Pushub provides the necessary tools and support to achieve marketing and revenue goals effectively.
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