LES MILLS+ Affiliate Program Review: Turn Fitness Passion into Revenue
In today’s hybrid fitness world, your members expect flexibility — workouts at the gym, at home, or even on the go. That’s why LES MILLS+ is changing the game for fitness facilities, studios, and personal trainers alike. If you’re looking to boost member retention, increase monthly revenue, and attract new clients, the LES MILLS+ Affiliate Program might be your ultimate growth tool.
Let’s explore why this program is more than just another affiliate offer — it’s a powerful business strategy for clubs looking to thrive in the digital fitness age.
What Is the LES MILLS+ Affiliate Program?
The LES MILLS+ Affiliate Program is an exclusive opportunity for existing Les Mills partners to promote the brand’s world-class digital workouts to their own fitness community.
It allows clubs and trainers to:
- Offer a discounted LES MILLS+ subscription to members
- Earn a revenue share for every sign-up
- Engage lapsed and remote members with premium online content
And the best part? There’s no cost to your facility — just benefits.
Why This Affiliate Program Is a Game-Changer
The fitness industry is evolving. According to the Les Mills Global Consumer Fitness Survey, 85% of gym members train at home, and 67% use digital platforms. Ignoring this shift means leaving revenue — and member satisfaction — on the table.
Here’s why the LES MILLS+ affiliate model is exactly what fitness providers need:
1. Protect Your Club’s Market Share
Chances are, your members are already paying for at-home fitness. Why let other platforms benefit from that? By integrating LES MILLS+ into your offerings, you keep members engaged within your ecosystem, even when they’re not physically in the gym.
2. Increase Revenue Per Member
Every sign-up to LES MILLS+ through your referral link puts extra income in your pocket. It’s an easy way to monetize at-home fitness behavior, all while delivering additional value to your members.
3. Reignite Member Motivation and Retention
Many gym-goers drop out within six months. A key reason? Low attendance leads to lack of progress. Giving them access to LES MILLS+ home workouts empowers them to train consistently — 3–5 times per week — which helps them see results and stick around longer.
4. Reconnect with Lapsed Members
About 21% of adults are lapsed gym members. An online offering is a great excuse to reach back out, re-engage them, and offer something fresh. Whether they return to the club or stay online, you still benefit.
5. Attract New Members and Leads
Your LES MILLS+ link doesn’t just serve current members. It becomes a powerful lead magnet, especially when promoted through your social media, website, and email marketing. Use it to build relationships and funnel users toward your physical classes too.
Simple to Use, Easy to Launch
Becoming a LES MILLS+ affiliate is refreshingly straightforward:
- Share your personalized referral link via email, social media, or on your website
- Promote LES MILLS+ with ready-made marketing materials
- Members get a discounted subscription
- You earn a revenue share for every subscription
There’s no high-touch maintenance, and no tech hurdles. Just plug-and-play fitness marketing.
Success Story from the Field
A powerful example comes from Amy Perry, who shared that one of her class attendees first experienced BODYPUMP® via LES MILLS+. Inspired and confident, the participant later attended a live class in-person — standing front row with enthusiasm. It’s the perfect case of digital engagement driving real-world participation.
Ready to Join the LES MILLS+ Affiliate Program?
If you're already a Les Mills partner, the affiliate program is your next natural step. You can:
- Enhance member value
- Increase retention
- Drive new revenue
- Grow your club’s online presence
Interested clubs can sign up easily through a simple form submission. A Les Mills business development specialist will guide you through every step.
Final Thoughts: Build A Stronger, Smarter Fitness Business
The LES MILLS+ Affiliate Program is more than just a digital add-on — it's a full-circle strategy to future-proof your gym, empower your community, and monetize trends you can’t ignore.
Whether you run a boutique studio or a nationwide fitness club, this program is your chance to stay ahead of the curve, engage more members, and earn more with less effort.