Is visibility key to generating zero-click traffic?

[Brajet]

Visibility is indeed key to generating zero-click traffic. Zero-click traffic occurs when users find the information they need directly on search engine results pages (SERPs) without clicking any links. For this to happen, content must be highly visible, often through featured snippets, knowledge panels, or rich results. Achieving visibility means optimizing content for search intent, using clear and concise answers, and structuring information so that search engines can easily extract it. When content ranks prominently and answers questions immediately, users get instant satisfaction, increasing brand exposure without needing to visit the website. Therefore, visibility not only drives zero-click traffic but also strengthens authority and trust, making it a crucial strategy in modern SEO efforts.