Email marketing has evolved greatly over the years. Early emails focused on generic messages. Businesses now use personalization to increase engagement. Automation has made sending targeted campaigns easier. Advanced analytics help you track performance and improve results. Visual content like images and videos make emails more engaging. Mobile optimization ensures emails look good on any device. Segmentation allows you to send relevant messages to specific audiences. Interactive emails create a more engaging experience for users. AI tools now help craft better subject lines and content. Email marketing continues to adapt to new technologies and consumer preferences. You should leverage these changes for better results.