How do you measure the long-term impacts of social media on business growth?

[Brajet]

For effective analysis on impact of social media on business growth, there is a need to measure the correlation between the two. Users needs to ensure to analyze the correlation between social media investments and overall business growth.

Econometrics modeling can be used to isolate social media's contributions from other marketing activities. This many show of truly social media has any impacts on the growth of such a business or not.