How do text message open rates compare to email open rates?

[Brajet]

Text message open rates generally outperform email open rates. Most text messages are opened within minutes of being received. Studies show that text messages have an open rate of around 98%, while email open rates typically range from 15% to 30%. Text messages are more immediate and tend to be more personal, which contributes to their higher engagement. Emails, on the other hand, can get lost in crowded inboxes or end up in spam folders. However, emails are still better for more detailed information and longer communications, while text messages excel in short, time-sensitive messages.