Have you tested side-by-side comparisons in banner ads?

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Brajet

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I've been playing around with side-by-side comparisons in banner ads lately. I tried showing two product options next to each other to highlight differences. Some ads used simple split screens while others added check marks and icons to make the contrast clearer.

I noticed this approach grabs attention differently than single-image ads. It feels like telling a mini story in one glance. The engagement changed depending on how clear and clean the comparison looked.

I'm still testing how much detail to include without overwhelming viewers. Have you tested side-by-side comparisons in banner ads?
 
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