By building relationships with relevant influencers, bloggers, and websites, email outreach helps acquire high-quality backlinks and increases referral traffic, both of which positively impact search engine rankings. Improved rankings lead to higher visibility in paid and organic search results, enhancing the overall SEM strategy. Additionally, targeted email outreach campaigns can drive direct traffic to the affiliate offer, increasing conversions and ROI. Engaging with niche audiences through personalized outreach also boosts brand awareness and trust, which complements paid search efforts. In summary, email outreach acts as a powerful support channel that strengthens SEM performance by increasing authority, driving traffic, and improving conversion rates for affiliate offers.