Cool.co, now operating under the COOL Media brand, is a comprehensive, vertically integrated ad tech company. It brings together five powerful offerings—Media & Attribution, Dynamic Creative Optimization (DCO) & Creative Automation, Franchise & Multi-Location Marketing, Publisher Experiences, and a Supply-Side Platform (SSP)—into one streamlined platform.
The company’s core mission is to create a better experience for all stakeholders—advertisers, franchises, publishers, and end users—by leveraging AI, automation, and first-party data to improve campaign performance, operational efficiency, and revenue outcomes.
Key Products & Notable Statistics
Media & Attribution
237% lift in paid search conversions
213% offline sales lift
30%...